Today, new technologies are advancing at dizzying speeds –impacting all areas of our lives, including how we shop and pay for goods and services. Spatial computing, for example, is a technology that is transforming eCommerce. Learn how spatial computing impacts eCommerce and the opportunities the technology offers the industry.
The term spatial computing is an umbrella concept referring to an array of technologies rather than just a specific one. Spatial computing refers to the process of leveraging digital technology to enable computers to interact seamlessly in a 3-D world –using Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). Spatial computing brings the real world and digital world together to make our reality and computer landscape intertwined. It explains how humans are increasingly stepping into the world of computers in order to engage with immersive technology, rather than interacting with it from a physical world.
Spatial computing technologies are used in eCommerce to deliver a more enticing shopping experience. Today, augmented reality (AR), and virtual reality (VR) applications allow customers to gain deeper and more complete information about products from the comfort of their homes. The following are some of the ways spatial computing technologies are used in eCommerce:
VR and AR applications help online shoppers understand what they are buying and how the items will work for them without physically visiting the store. Several AR applications offer virtual try-on solutions for a range of products, including clothing, makeup, accessories, and even eyeglasses.
It can be quite challenging to tell how a product such as a couch or TV set will really look in your living room, even when you are physically looking at the item at the store. However, spatial computing through AR delivers preview placement solutions that give customers a real-time glimpse of how a product will look when placed in their own spaces. Such insights improve confidence in purchases, and increase conversion rates.
For eCommerce businesses selling products with learning curves that new customers must master, the interactive user manual is an ideal AR solution to help users better understand how to use the product. AR interactive user manuals are designed to respond to user actions by offering on-page contextual support whenever a piece of website, software, or application is in use. AR user manual apps can scan the product and show the buttons in real-life environments with the help of graphical arrows and animations with texts.
If you have interacted with Snapchat or Instagram Stories lately, there is a high chance you have encountered AR filters. AR filters were initially used for fun, but today, several brands are leveraging them to offer a better customer experience and increase their conversions. AR filters on social media provide excellent ways to showcase a new product by enabling customers to test out how it will look on them.
The novelty factor of AR filters helps boost audience engagement while encouraging users to tag their friends in their content. And, the "wow" factor allows customers to stand out from the crowd of brands on social media and showcase what really makes them special.
Bridging the gap between shopping online and a physical location, spatial computing allows eCommerce players to offer their customers a greater understanding of the product they are buying online. In a nutshell, spatial computing technologies in eCommerce provide a more immersive and charming product experience that leads to an improved conversion rate. Spatial computing technology in eCommerce is here to stay.
As the business world recovers from the impacts of COVID-19, spatial computing technology is at the top of the list of new age disruptive technologies we expect to impact our world in a big way. One such great spatial computing application is the Wayfinder app powered by VERSES spatial networking technology. Wayfinder utilizes spatial intelligence and AI to create a 3D twin model of a warehouse, allowing optimization of inventory location, storage space, and inventory flow for greater efficiency. The following are some benefits and features of Wayfinder:
Spatial computing offers a large opportunity for the eCommerce industry. Simulating a real-time interaction with products and services, and delivering an immersive experience when customers are shopping on a phone or computer screen.
VERSES utilizes spatial intelligence to build smart solutions for enterprises, governments, and organizations to facilitate improved workflows, process automation, easy monitoring, and cohesive systems. Contact us today for more information about how we can boost your business.